WP L Matador Store Instore Baking

Baked goods drive sales at supermarkets

Baked goods drive sales at supermarkets; bread brings customers to stores nearly once a week

Baked goods drive sales at supermarkets; bread brings customers to stores nearly once a week According to a new report—the “Power of Bakery” report from the American Baker’s Association and Food Marketing Institute—bakery is what sends people to the supermarket. In 2018, bread and baked goods sales exceeded $59 billion. Bakery needs are what drive…

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WP wins Südback Trend Award 2014

On October 18, 2014, WP Bakery Group was awarded the Südback Trend Award for pioneering ideas in the baking industry for our WP MATADOR STORE Instore baking oven.

WP BAKERYGROUP is winner of the Südback Trend Award 2014. On Saturday, 18th October 2014, the coveted prize for pioneering ideas in the baking industry was awarded to the innovative WP MATADOR STORE GREEN instore baking oven. The renowned Südback Trend Award distinguishes trend-setting new developments and is considered the Grammy of the bakery and…

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