Baked goods drive sales at supermarkets

Baked goods drive sales at supermarkets; bread brings customers to stores nearly once a week

ABA Power of Bread Report Infographic

According to a new report—the “Power of Bakery” report from the American Baker’s Association and Food Marketing Institute—bakery is what sends people to the supermarket. In 2018, bread and baked goods sales exceeded $59 billion. Bakery needs are what drive customers to supermarkets nearly once a week. In-store baking (mostly sweets) brought in 13.8 billion in 2018 while center-store sales were combined evenly between functional items (bread, rolls, bagels, etc.) and sweets. Sales are up and opportunities to increase bakery sales are there for the taking. And our Matador In-Store Baking Oven has a double-glazed door, preventing the build-up of condensation and allowing for optimal visibility. Your customers can see and smell the baked goods as they bake.

  • Each oven has a separate display, ensuring extremely easy operation and a quick overview.
  • Thanks to their independent design, you remain flexible in terms of the placement of the ovens and can bake different products simultaneously.
  • The improved insulation of individual ovens significantly reduces energy consumption.
  • All oven glass panes have an energy-saving coating and can be removed without tools for cleaning.
  • Touch screen operation


  • Oven heights: 125 mm, 165 mm and 220 mm (freely combinable within an oven deck)
  • Oven sizes: 60 cm x 40 cm, 60 cm x 80 cm, 80 cm x 60 cm, 120 cm x 60 cm, 120 cm x 80 cm (W x D)

In-store bakery sales in 2018

Bread: $1.6 billion
Donuts: $1.4 billion
Rolls and buns: $1.3 billion
Bagels: $219 million
from the “Power of Bakery” report

Learn more about the report’s findings below:

You can also download the report here.

Give WP Bakery Group USA a call at 203-768-9553 or use the form below to get in touch.

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Photo by Louise Lyshøj on Unsplash
Louise Lyshøj

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