We’ve gone purple to celebrate LGBTQ Spirit Day!

WP Bakery Group USA is joining GLAAD in celebrating LGBTQ Spirit Day. We changed our logos to purple for one day, today, October 18, 2018. We believe that all human beings should be treated with dignity. No one deserves to be bullied. Standing up against bullying directed at LGBTQ youth saves lives. 57.6% of LGBTQ students feel unsafe at school and we believe that needs to change.

From the GLAAD website:


Spirit Day is a means of speaking out against LGBTQ bullying and standing with LGBTQ youth, who disproportionately face bullying and harassment because of their identities. Pledging to “go purple” on Spirit Day is a way for everyone — forward-thinking companies, global leaders, respected celebrities, neighbors, parents, classmates, and friends — to visibly show solidarity with LGBTQ youth and to take part in the largest, most visible anti-bullying campaign in the world.

How did Spirit Day begin?

High school student Brittany McMillan founded Spirit Day in 2010 in response to the alarming number of young LGBTQ lives lost to suicide—notably, the loss of Tyler Clementi. She wanted to create a day of awareness, acceptance, and love to prevent such tragedies. With GLAAD’s help, millions of teachers, workplaces, media personalities, and students wore purple, which symbolizes spirit on the rainbow flag, to stand in solidarity with LGBTQ youth. 

Today, Spirit Day is an international movement of solidarity. Every year since 2010, on the third Thursday of October, millions go purple to stand up against bullying and to accelerate acceptance for LGBTQ kids, teens, and young adults. When Laverne Cox lit the Empire State Building purple during 2014’s Spirit Day, she got to the heart of the vision: “I want LGBTQ youth all over this country to know that they are beautiful, to know that they are divinely made, and that their lives matter.” 

It all starts with you.

If you can’t change your logo – or if you’ve got no logo to change – no worries! Wear purple to show your support. And be sure to tell people why you’re wearing purple today.

We’re against bullying. #SpiritDay

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