At Porto’s Bakery, Food is Love

Congratulations, to the Porto family! Porto’s Bakery & Café is featured in an ad from Bank of America Merrill Lynch. The ad tells the story of how Porto’s Bakery came to be…first, selling cakes out of their home, then with Rosa and Raul fleeing communist Cuba with their children and just the clothes on their backs. Eventually, they opened their first bakery on Sunset Boulevard and have since opened four more locations…in Glendale, Burbank, Downey, and Buena Park. A location in West Covina is soon to be. Rosa Porto lives by this creed: “Everything in life is about giving back. You’re only as good as what you leave behind as a legacy.” And oh, what a legacy it is. Cakes that make you swoon, pastries galore, cookies, brownies, cupcakes…and bread, glorious bread… and rolls! So many to choose from…batards, baguettes and bolillos, challahs and ciabattas and more.

It’s the Downey, California location of Porto’s that’s featured in the ad and for good reason. Bringing in 3,000 customers per day, the bakery and café have assisted in revitalizing downtown Downey. And about that giving back? The Porto family donate more than a $1 million a year to help the homeless. Additionally, they provide Union Rescue Mission, an LA-area homeless shelter, with over $1.6 million per year in pastries.

The ad can be seen through mid-November on the following channels: CNBC, MSNBC, CNN, Fox News, and Bloomberg on cable news, and on Sunday mornings on CBS and NBC. Watch for it on the stations listed here or, better yet, click on this link to watch the ad.

When Porto’s announces a new bakery, it’s news years before it actually opens. The family is successful because they stay authentic to who they are, and they are very aware of the impact on their community.

Weihua Cheng
Relationship Manager
Bank of America Merrill Lynch

Food is Love

It’s been our pleasure and our privilege to work with the Porto family. We’re proud to know you. Food really is love, Rosa.

WP Bakery Group USA
Shelton, CT
Award-Winning Industrial Baking Equipment, Award-Winning Retail Bakery Equipment, and Award-Winning Food Service Equipment

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