IDDBA 2011

WP Kemper Bakery Systems has recently returned from this year’s IDDBA’s Dairy-Deli-Bake Expo in Anaheim, California.  This marks the third straight year WP has exhibited at this exposition, targeting supermarkets, bakeries and cafés. Working the booth this year was our Vice-President and Director of Industrial Sales, Jim Souza, and our Director of Instore-Food Service, Shawna Goldfarb. During the three day show, Jim and Shawna displayed the WP Shop ovens and described to many attendees how WP can now create full turn-key solutions for both the industrial and food service/in-store markets.

The IDDBA Show also marked the debut of the Superior Tower Oven in the North American Market. The Superior Tower attracted a lot of attention to the booth.  Visitors loved the Superior Tower’s small footprint, dual technology and sexy look. In fact, some of the visitors even said the Superior Tower made them imagine what they could do with this combination deck and convection oven in their own shops!

The WP Kemper Bakery Systems team had a great time at the IDDBA Show, and we look forward to seeing you in New Orleans at IDDBA Dairy-Deli-Bake 2012!

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